... in which we learn about the American wedding industry and the culture surrounding it.
In One Perfect Day, Rebecca Mead takes us on a tour of bridal industry conferences, wedding dress factories, decoration companies, and all of the other aspects that contribute to the $161 billion wedding industry in America. She interviews several professional wedding planners, and attends conferences and expos to get a feel for what both the professionals and the brides experience over the course of planning a wedding and reception. She explores the wedding dress industry, and its move from proudly-American-made dresses to large factories in China. Mead spends one fascinating chapter exploring the current trend for the "traditional" at a wedding, while still keeping the wedding personalized and modern. We also get a chapter on officiants, and the many different officiants on offer to a couple, religious or not. She explores the wedding niche markets on offer in places like Gatlinburg, TN and Las Vegas, NV. The whole book comes together in a very interesting look at the business of weddings and what this massive industry says about American culture.
